On September 21st, the crowds gathered outside London’s Prince Charles Cinema for the premiere of MADE Chapter Two; the fifth Emerica video and fourth to be directed by Jon Miner. It’s easy to forget 1997’s Yellow came before the classic This Is Skateboarding in 2003. Probably as the iconic image of Emerica we know, that of greens and golds, is Miner’s Emerica. MADE Chapter Two has been around three years in the making and in hindsight makes its predecessor, 2013’s MADE Chapter One, feel like a prequel to this lengthier feature. The video of boasts footage of the whole team, a new rider, a full part from comeback kid Kevin ‘Spanky’ Long and a ‘retired’ legend whose one trick got the loudest cheer of the video. Anyway… Green hue, names, action.
A surprise treat from Polar Skate Co. who have seen fit to upload their highly anticipated masterpiece, ‘I like it here inside my mind, don’t wake me this time.’
Featuring Hjalte Halberg, Aaron Herrington, Pontus Alv, Kevin Rodrigues, Dane Brady, Oskar Rosenberg Halberg and more, Polar’s debut full length video is accompanied by an eclectic soundtrack which occasionally references a couple of iconic skate videos alongside astounding art direction which propelling you on an incredible journey throughout Polar’s native Scandinavian skate scene to New York, Paris, Northern England and beyond